Current E-Newsletter Issue
NEWS FROM THE CENTER
In light of the tornado in Oklahoma last week, we would like to remind you that there are resources available on our Crisis Preparedness, Response, and Recovery Resource Center website to support those affected by natural disasters and other traumatic events.
Project LAUNCH Introduces New Video
This moving video tells the story of the first five years of Project LAUNCH. The video presents data and stories exemplifying how Project LAUNCH has transformed state, community, and Tribal young child wellness systems across the United States. You can download a copy or watch the video online.
We’re on Twitter!
The National Center is now on Twitter! Follow @PromotePrevent for the latest news, research, funding opportunities, resources, and more.
When you’re considering delivery channels for communicating your message to your intended audiences, an important element is variety.
Using a combination of different delivery channels will not only provide more opportunities for your message to be heard, it will also give more people the opportunity to hear your message in the place, time, and manner that appeals to them.
Finding the Right Mix
There are three general types of delivery channels:
- Interpersonal: Communication that happens between individuals—one-on-one communication. Examples of this channel:
- Doctor to patient
- Teacher to parent
- Teacher to child
- Advocate to school administrator
- Organizational and community: Communication that occurs between an individual and an organization or community group in the target audience’s area or experience. Examples of this channel:
- Nonprofit organizations
- Mass media: Communication that comes from the mass media. It is less personal, but it reaches a wider audience. Examples of this channel:
- Social media
The idea is to reach people with your message “where they are,” enabling them to hear the message from a source or sources they trust.
When deciding on your mix of channels, refer to the work you did in Step 3 of the Communications Planning Model: Identifying Intended Audiences. What you learned about your audiences will give you insight into how they like to receive information and the sources they trust.
Frequency and Timing
Two additional things to consider are frequency (how often you should send your message) and timing (when you should deliver your message). There may be particular days or times of day when you are more likely to reach your audience and when they may be more receptive. Again, what you’ve learned about your audiences and their listening habits will help you make an informed decision.
For a refresher on the Communications Planning Model and how delivery channels fit into the full picture, review “Communication Planning for Sustainability” and “The 8-Step Communication Planning Model” on the Safe Schools/Healthy Students website.
If you'd like to talk more specifically about how this topic relates to your site, please reach out to your TAS or to Communications Specialist Adrienne Dealy at AdrienneDealy@mac.com, 512-922-3725.
Date: June 5–6, 2013
ADDRESSING CULTURAL & LINGUISTIC COMPETENCE
SS/HS IN THE NEWS
For more new resources, visit the National Center’s SS/HS website: http://sshs.promoteprevent.org/sshs-resources